WESTERN RACING LEAGUE LTD.

1 - Series Title Sponsorship

At this time we are also actively seeking a Series Sponsor. This type of sponsorship entitles the sponsor to all the benefits listed above and more. The 2005 Western Racing League Season would be known as You Company’s Western Racing Series. You Company’s Logo would appear on ALL merchandise, advertisements, and cars for the entire year. We are holding 6 races this year. For a Series Sponsor the cost would be $30,000 for all Six races, this includes 2 races in Montana. This level of involvement gives you the widest reach and strongest identification with the Western Racing League.

The cost for sponsoring race events is
Number of races X $1,000

Series Points Fund $5,000 to top ten drivers

Promotion Depends on scope of the program and extent to which the sponsor provides signs, gear, advertising, etc.

What’s in it for Your Company

1. Each car participating in the (your company name) tour will have also on top front of each door your company decal
2. A common format "hero card" with the series crest prominently displayed across the top or a group photo of representative cars made into a poster - either item to be distributed at race autograph sessions, car shows, dealership appearances.
3. Caps, shirts, jackets, ect. to be made available for fan draws and retail sales at each race, show or appearance. May also be combined with "coupons". Additional embroidery to identify specifically with the Tour.
4. Aggressive program of dealer/affiliate appearances to be arranged over the winter and in support of each event.
5. Coverage of all races in Canadian enthusiast press - Inside Track and Performance Racing News.
6. You company will also receive tickets to each event to use as giveaways for customers or staff.

2 - Feature Race Sponsorship

Sponsoring an individual event works well for companies looking to make a local impact in the market where the race is taking place. Although there is no emotional tie to either a team or driver and even though a race is just a one off event, many companies choose to make use of the advertising and hospitality opportunities at individual races.

The cost for sponsoring race events is $ 7,500.00 per race.

What’s in it for Your Company

1. 30% of the total seating capacity to do with as you please. Whether to promote the event as giveaways or a bonus for staff and clients.
2. Event Sponsor Booth
3. All Cars participating in the event will have You Company Lettering across the front windshield
4. You Company may choose whomever they wish to wave the checkered flag to start the event
5. Any event programs, merchandise and advertising will have a You Company’s Logo to indicate sponsorship
6. All Radio, T.V. and Newspaper interviews will name You Company as the Event Sponsor


3 - Contingency Sponsorship

You can associate your company name with winners! The WRL Contingency Sponsorship program ranges from $1,000 to $5,000. On every race car in the series a decal will be placed on the front fender of the race car representing your involvement with the series. (Decals will need to be supplied by your company). You will also be mentioned in all advertisements and publications.

The following categories qualify:

Heat Race Fastest Qualifier Rookie of the year
Trophy Dash Hard Charger


What’s in it for Your Company

1. Your company decal on all WRL cars in front of thousands of dedicated fans
2. Western Canadian Mall Displays
3. Western Canadian Car Shows
4. Tower announcements
5. Recognition and hyperlinks to your company on http://www.wrlracing.com/ our official website